VIEW OF REGISTRATIONS
It does not matter how beautiful your site is, if you do not register it with the search engines, you are selling your site short and eliminating a lot of visitors to your site. The professionals saying that "if you build it, they will come" does not apply on the Internet. It is more like "if they don't know about it, they won't come".

WHAT DO SEARCH ENGINES DO?
Search engines are like your local telephone directory (phone book) for the Internet. Just like you use your local telephone directory to look up a businesses, people on the Internet use the search engines to look up information. So if your site is not listed with the search engines, your site will not show up when a search is done. The search engines search your site for words that describe your page and index your page based on how many times such words are used on your page. So if your page is about "hosting", the search engine will index your site and keep it until someone searches for "hosting". It will pull up your site and every other sites that have hosting mentioned in their text. However, to have your site on top of other sites will certainly get you more "hosting" interested visitors than other sites.

METATAGS
Metatags are very useful in telling the search engines what you want your page to read when they are pulled up. It is also used to record your keywords and many other things.

CHOOSING YOUR KEYWORDS CAREFULLY
The keywords of your page is basically telling the search engines what words are associated with your page. Example; if you have a web page about "teddy bears", it is probably a good idea to have toys or stuffed animals as one of your keywords. Now; do not list too many keywords. 10-15 keywords are about right. Most search engines do not record past 15 words. Also always make your city and or state part of your keywords. The reason is that a lot of people feel comfortable doing business with a company in their city or state.

CHOOSING YOUR DESCRIPTION
The description of your page is usually what the search engines will show the searcher. It basically should summarize your page.

KEYWORDS AND IMAGES
Any chance you get to put your keywords in your document, you must do it. A good place to hide them is behind images. They are not visible to your readers, but the search engines robot will index them, so you score higher

LET PROFESSIONALS DO THE WORK FOR YOU!