So you have your website and you've done everything right on the web - search engines, classified sites, newsgroups, bulletin boards, link sites, mailing lists, banner rotations. . . etc. etc. etc.

Now you think you've done everything you need to do to market your website and you can sit back and wait for the visitors to roll in, RIGHT?

WRONG!

Here are the top 10 ways to promote your website without ever turning your computer on:


Make sure that all of your staff know your website address. They know your telephone and fax numbers, they know your snail mail address - they should ALL know your web site address too.

Make sure that any new staff have this information along with the usual contact details.


Print your URL and e-mail address on all letterheads, business cards & compliment slips, in the format http://www.yourcompany.com

This way everyone that you ever come into contact with has your web address.


Business closed for the day? Why not put up a sign - "Open 24 hours a day on the internet - www.yourcompany.com"


Include your URL in your answerphone, or line holding message. Let people know that they can find information/buy products/enquire about services via the World Wide Web.


Take out small ads in national publications that reach your target audience. Advertise your primary products and lead people to your site for more information.


When potential clients call for information about your company, ask them if they have Internet access and send them to your website. This means they can have the information immediately, without waiting for the postal system, and may help cut down on your postage bills.


Put your website address/URL EVERYWHERE you possibly can! Look for unusual promotional items at holiday times - WWW tie pins or broaches, computer shaped cookies, Christmas cards on disks (with the obligatory link to your website) - the choice is endless and it all draws attention to the fact that your company is taking advantage of the latest technology.


Magnetic car stickers featuring just your company name and URL help get you seen while you're out and about and can be a great conversation starter!


Have t-shirts printed with your web address and logo - then give them out as prizes or promotional items.


Submit PRESS RELEASES to the appropriate media about your site and what it offers. Make sure that any newspaper and other offline ads feature your URL prominently - don't hide it away in the small print!